Friday, October 15, 2010

The Power of Intention vs Pitch: A Lesson from #MassTLC

Capture the passion and energy from MassTLC Innovation Unconference, feed it, grow it and keep it alive and we WILL change the world!!
Yesterday was an amazing event where 600+ entrepreneurs and experts gathered to share their passion for Innovation. It's an unconference so the sessions get built on the fly and organized into 35+ rooms with four time slots. There's also 100+ experts who volunteered to hold three One-on-One meetings with sponsored entrepreneurs..
Over 140+ sessions, 200+ expert meetings along with countless spontaneous discussions that exploded between 600 like minded innovators. It's a logistics nightmare and a mind-filling experience, don't drink coffee.. you won't need it!
The problem: Massive amounts of sessions, ideas and shared learning .. yet you can only be in a single place at one time
  • Which session do I attend? How do I learn what happened in the other sessions I was interested in (but couldn't attend)?
  • How to you capture the content and takeaways effectively, without wasting time searching/filtering though the noise in the webosphere?
  • How do you grow the community, building the discussion beyond those physically present in each session?
  • How do you continue the knowledge exchange of the unconference after the physical conference ends?

Bill Warner gave a pitch.. "go to http://masstlc2010.org .. everything you need is there.. use it"  There were even little slips with the URL on every chair.. yet no one was using it. I mentioned it to Bill and he suggested that "you can't get a crowd to do what you want".. I disagreed and "coached him" on a lesson I learned .. you will be able to IF (big if) you share the intention not just a pitch. Can you guess who I learned that from? (1)
Intention: Crowd source the contributions/knowledge and curate "Virtual Sessions" to develop an online UnConference that parallels the physical one
  • I believe people will contribute resources if they gain value though their efforts (and the efforts of others) especially if it is easy/automated
  • I believe people need to understand the value of a solution before they will take the time to learn and use it.
  • I believe online resources can be used to leverage and extend real-world interaction (but not passion)
Solution: Imagine a system that automatically catalogs content back into sessions so that notes, tweets videos, photos and highlights/takeaways would be archived online .. Session by Session
  • If you don't care about every session and don't want to read every #MassTLC tweet to figure out what happened.. just visit the virtual session. Not at the conference?.. follow along anyway.. in real-time, heck join in!
  • Highlight the key takeaways, submit session content, continue the discussion and view existing (archived) tweets and uncut user submitted content .. so you can focus.
  • Focus on learning.. share the knowledge, continue the energy and build on top of the community and discussions around a specific session or takeaway.
Did you know that this solution already exists? and that it was available at the unconference accessible through that link.
No one I talked to knew about it.. yet everyone said they would have used it after I explained the intention/goals. FYI I'm the guy Bill made wave, Nick actually built the Wall page via http://masstlc2010 (I had a few people as me questions).. I built the "Mega System"  which can now be used to extend the unconference virtually online.
All is not lost.. now it can shine.
As you are gathering your thoughts/takeaways, checking your notes and looking through your photos, videos etc.. share them.
The system is based around a ridiculously simple tagging concept MassTLC(Session ID) we just made it simple by adding buttons and automating the steps/tags that allow it to work efficiently and flow smoothly around the web.
Note: Notes do not need to be attached via email,  they can be included as text directly in the email body.
Please add your session attendance, highlights and takeaways to the disqussion thread at the bottom of each session (click Official blog on the Wall).. the tweet archive for each session is NO LONGER active (based on lack of use).
Questions:
Would the intention statement have made a difference for you?
What to you think of the concept? (Be gentle I wrote it in a weekend+)
I want to help bridge the gap between face-to-face interaction/learning/passion and the web. My rapid prototype is the Virtual Unconference setup.. I'm working through the customer development, it's not a product.. it's a passion!
Are you passoniate about the same thing? Tungle.me or look for me at the Venture Cafe on Thursdays.

About Me: I working on a project called Next Step Labs, a customer/product development focused community to help entrepreneurs determine optimized Next Steps towards their goals. If it doesn't exist, I'll build it .. If it exists, I'll try to make it better, easier, more accessible and useful to a broader customer base.
Are your hiring or looking for a great teammate? My Resume, a little more about me (other posts) and my LinkedIn profile are available online. I need to update my past years experience.. but I'm having too much fun to update it.
(1) I followed the spirit of Bill's concepts and took the liberty of extending it into a product/feature space instead of founding intentions.

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