It's an old carpenter's proverb but it applies equally to modern business, especially if performance metrics are easy to measure.
The other day I bumped into an acquaintance at CIC.. his legal services company was doing well and he said his next step was going to invest in a new website.
Why?
Now I'm a web technology guy and I'm always talking about how social media can be leveraged and optimized for almost every situation.. so he gave me a very perplexed look when I asked him why
